What are Backlinks ?

Basically a backlink is an incoming link from a webpage to a webpage within your website. The number of backlinks you have is an indication of your link popularity and the importance of that specific webpage.

Backlinks are also often called inlinks, inward links, inbound links and incoming links.

Search engines often use the number of backlinks that a website has (link popularity) as one of the factors to determine that website's ranking. For example, the Google PageRank algorithm uses backlinks to help determine a website's rank.

You can check your PageRank by downloading the Google Toolbar or visit www.pagerank.net

Most of the larger search engines provide a specific to determine the number of backlinks they have recorded to a particular webpage. For example, Google, MSN and Yahoo can be searched using

link:www.offpageseo.co.uk

to find the number of pages on the web pointing to http://www.offpageseo.co.uk/

To improve your backlinks you will need to register with relevant directories and search engines aswell as looking in to our off page seo solutions to improve your relevant backlinks.